Vehicle graphics are a great way to promote your company and make your vehicle catch people’s attention, but there can be a downside to them as well. Here are a few things to consider before installing vehicle graphics on your company’s car or truck.
1. You’ll need to wash your vehicle regularly.
For one thing, washing your car or truck on a regular basis will help your vehicle graphics last longer, even a couple years longer than expected. But more importantly, when people notice your vehicle, you want to present the best possible image, so it needs to be clean and free of grime. If you don’t already wash your car on a regular basis, you’ll need to get into the habit.
2. You don’t want to advertise that you have valuable items on board.
Bands don’t put their names or logos on their equipment trailers, because that just tips off potential thieves there’s valuable equipment on board. Depending on what you do, vehicle graphics could tell people what you’re carrying. If you do put graphics on your vehicle, make sure you have great insurance and an even better security system.
3. They need SOME maintenance and upkeep.
Vehicle graphics are a “set it and forget it” method of advertising. You don’t need to do anything to them for their lifetime. However, you do want to keep an eye on things. For example, you may get a nick or gash in a vinyl piece from a rock or road debris, or you may have a corner that starts to peel off. This is something you need to speak to your Signarama rep about it right away. The gash could get bigger, or you could get some grit under the corner which will eventually wear a hole into your car’s paint job, which can lead to rust. As you wash your car every week or two, be sure to check out the vehicle graphics for any damage or peeling.
4. You and your employees have to be exemplary drivers.
If your vehicle graphics are an advertisement, the drivers are the living embodiment of your brand. If your drivers exceed the speed limit or like to make obscene gestures, guess what story the other drivers will tell their friends. Make sure your drivers know they absolutely must obey all traffic laws and be courteous to all drivers, even the ones that make them mad.
Original blog post at: http://blog.signarama.com/blog/2014/08/21/four-warnings-vehicle-graphics/